IFC | National Screening Campaign
From 2012 to 2014, Integrated Strategies served as a key event outreach and engagement marketing coordinator for David France’s Academy Award®-nominated documentary, How to Survive a Plague, with special events in Los Angeles, New York, Houston, Dallas, Austin and New Orleans.
Partnered organizations included AIDS Project Los Angeles, AIDS Foundation Houston, Planned Parenthood Gulf Coast, Student Global AIDS and Global Camps Africa.
- Developed and coordinated an online-sponsored ticketing system that provided to non-profits screening opportunities during the film's nationwide release weekend.
- Produced special screening events featuring the filmmaker, cast members, and noted panelists for New York, Los Angeles, Houston, Dallas, and Austin.
- Planned VIP pre-screening receptions in Houston, Dallas, New York and Los Angeles.
- Venue and logistics planning for multiple screenings.
About the Film
How to Survive a Plague is the story of two coalitions—ACT UP and TAG (Treatment Action Group)—whose activism and innovation turned AIDS from a death sentence into a manageable condition. Despite having no scientific training, these self-made activists infiltrated the pharmaceutical industry and helped identify promising new drugs, moving them from experimental trials to patients in record time. With unfettered access to a treasure trove of never-before-seen archival footage from the 1980s and ’90s, filmmaker David France puts the viewer smack in the middle of the controversial actions, the heated meetings, the heartbreaking failures, and the exultant breakthroughs of heroes in the making. – See more at: http://surviveaplague.com/